BIOGRAPHY
BIOGRAPHY
Dana’s spent the lion’s share of his career learning, growing, and studying the business of advertising and effective brand communication in Boston.
Upon graduating from SUNY Binghamton in ’92, he went on to apprentice with a graphic designer for two years before attending the School of Visual Arts where he took his first course in advertising. An instant apostle, he traded New York for Boston where he enrolled in a Marketing and Advertising graduate program at Emerson College.
The completion of an internship afforded him an entry-level position in the studio of a 300-person agency, at the time, Arnold, Lawner, Fortuna, and Cabot, now Arnold Worldwide. He spent his days building mechanicals and completing basic design work for Blue Cross Blue Shield, Fleet bank, McDonalds, Playskool, and The Hartford. Within months, he was working on the Volkswagen account and eventually became an integral part of the development of several successful brand campaigns.
In late April 2003, Dana returned to New York to creatively heralded London-based agency, Bartle Bogle Hegarty before going on to pursue freelance copywriting, creative consulting, and client-direct work.
He has held full-time creative positions at Arnold Worldwide, Bartle, Bogle, Hegarty, and Gearon Hoffman and worked for DDB, Footsteps, Hill Holliday, J. Walter Thompson, Mullen, Ogilvy and Mather, Sanders Wingo, McCann Erikson, and Wieden + Kennedy among others.
His work has been featured in Adweek, Communication Arts, Creativity, Lurzer’s Archive, Shoot, and USA Today and garnered him recognition for creative excellence at the Andys, AICP, Cannes, the Clios, Hatch, the Kellys, New York Festivals, and the One Show.
He relocated to Las Vegas from New York in 2006 to be with his wife who is currently playing “Christine” in Phantom of the Opera.